Reasons To Have Always-On SSL - HTTPs Everywhere
What is Always-On SSL?
Approx. 4.5 million websites are using an SSL certificate on their login page or a checkout page, but they forget to secure subsequent pages of the website which could be the target of hackers. Therefore, it is essential to secure all web pages of a website that is called Always On SSL. It is also known as HTTPs Everywhere too.
Authenticity and consumer belief are two pillars of online business and SSL certificate delivers a website and server identity authentication and encrypts data in transit.
Cybercrime and cybersecurity are two sides of a coin where security experts put their efforts to evade cybercrime while cybercriminals evolve sophisticated crime tricks to make people victim over the web. Generally, attackers are in search of loopholes like stored data in plain text, absence of online payment security, outdated software, malicious downloads, ad injectors, absence of the antivirus program. In current times, high profile data breaches have threatened enterprise culture so there is an emerging need for online protection. So whenever you create a website don't forget to install SSL Certificate.
In this way, it is a vital part to secure almost everything and for that SSL certificate for all pages of websites is recommended. We have listed the top seven reasons to adopt Always On SSL on the website, have a look at them.
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Reasons To Have Always-On SSL (SSL for all pages)
1. Better SEO Ranking:
Search engine ranking is depended on many factors and there is one more factor called “HTTPS Everywhere” that is now added in this category. Google announced in the 2014 year that websites having SSL will get a boost in search engine ranking. Google believes in the security of a user and with the evolving cybercrime, Google has taken such a wise step. For the time being, it is a lightweight signal that will affect less than 1% of global queries, but over time, Google will strengthen it.
2. Warning in Browser:
Many of you have noticed that if the website is not secure, the browser shows an insecure warning. When the website is not fully secured and enabled with SSL only on the login page or checkout page, browsers show a mixed content warning for the rest unsecured pages (mostly with a yellow padlock). By enabling SSL on all pages of the website, the website gets completely secured and the browsers will not show a warning in the future.
3. Smartphone Usage:
Mobile users are on the rise and they generally inclined to surf the internet via their smartphone instead of desktop. Additionally, public Wi-Fi spots can be a dangerous source of malicious attack, as users can surf the internet without paying a cost. Such Due to smartphone usage, attackers have ample of chances of extending their hands on innocent users. In that case, it is vital to have SSL on all web pages of website so users can safely browse the internet.
4. SSL is Fast:
In initial stage, SSL had performance issues but with the development of modern software and hardware and their decreased cost has improved SSL performance. Currently, Elliptic Curve Cryptography uses smaller keys and is more sufficient to transfer encrypted information also, it is supported by modern browsers and servers. Even there are open network protocols like SPDY that can reduce web page loading time.
5. Backing of HSTS:
Many browsers implement HSTS (HTTP Strict Transport Security) - a web security policy that allows servers only to interact with HTTPS connections. HSTS secures websites against downgrade attacks and cookie hijacking. After being loaded by the user agent, any insecure links will be turned into secure links. HSTS works as a support to Always-On SSL and ensures that sites will never be loaded over an insecure connection.
6. SSL is now Cheaper:
Previously, purchasing an SSL certificate was a tedious process and required a great amount of money. As time passed by, SSL became cheaper and easily available. At present, many authenticated certificate authorities offer SSL certificates at a very cheap price. Even many giant companies like Facebook, Twitter, and Google is adopting SSL security so it is a good time to adopt SSL for all web pages of the website.
7. Adsense support SSL:
Google Adsense now supports SSL that gets rid of insecure connection on which ads were embedded. Allowing HTTP ads on HTTPS connection can cause a mixed content warning in the browser that makes the website impossible to connect with SSL security. The only condition of serving ads on HTTPS site is that all the content on the page should be SSL secured. SSL compatible Google AdSense code also works on HTTP sites and it does not matter how the ad is served on these sites.
Conclusion:
After the initiative being taken by major online platforms, Security has now become a centerpiece for every enterprise, whether it is a small & medium business or large enterprise. SSL for all pages of the website is not only for security but also for the brand and prestige of your organization. The time has come to implement SSL for all pages of the website by default.
